Personalities of Design ThinkingThe article presents a study on the link between Myers-Briggs Type Indicator (MBTI) personality type and brainstorming performance in the context of new product development (NPD). It states that MBTI is a personality inventory used in organizations and an instrument for nonpsychiatric populations while less brainstorming sessions result to prevalence of natural tendencies of personalities. It adds the three elements of a new performance model namely satisfaction, involvement, and actionability.